ADO: Fundraising’s Messy Middle Lane

Organizations of all shapes and sizes would like to have the advantages that come with consistent, unrestricted support from a dedicated group of donors. Unfortunately, most fundraising strategies lack the only thing that enables them to achieve this goal: a thriving middle lane (click to see Jason's three lanes framework).

Jason Lewis wants every organization to have the advantages that accompany the middle lane. He has created frameworks that ensure nonprofits are able to understand, plan for, and evaluate their progress in creating one. Without a thriving middle lane, these organizations either become overly reliant on new donor acquisition or attempt major fundraising initiatives for which they and their donors are unprepared. Although it is messy, unpredictable and difficult to measure, the middle lane is where fundraising grows up. It’s where talent becomes critically important, where operational support becomes sustainable, and where meaningful relationships become the driving force behind successful fundraising.

Participants will:

• Understand how to maximize high-capacity volunteers
• How to discern trivial, meaningful, and transformational gifts
• How to set goals and align fundraising tasks to your mission

SPEAKER: Jason Lewis, Lewis Fundraising

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